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TrueSignal Research · Updated 2026-06-29

Dental AI Recommendation Audit

We asked 4 AI platforms to recommend the best Dental practice in 10 major US cities, then asked them to describe 20 specific Dental practices in detail. Every recommendation was verified against Google Places. Every factual claim was extracted and categorized.

78.7%
Unverifiable
of AI-stated facts can’t be confirmed or denied
15.6%
Platform Agreement
of recommendations cited by 2+ platforms
80.0%
Fact Disagreement
of the time platforms state different answers for the same fact
1,345
Claims Graded
specific facts extracted and verified
135
Practices Analyzed
across 10 cities
Study 1

Recommendation Consistency

“Who is the best Dental practice in [city]?” — asked to ChatGPT, Claude, Perplexity, and Gemini

1.

AI platforms rarely agree on who to recommend. Only 15.6% of recommended Dental practiceswere cited by two or more platforms. Ask ChatGPT and Perplexity the same question and you’ll likely get completely different answers.

2.

Most recommendations can’t be independently verified. Only 77.0% of recommended practices were confirmed as real, operating in the specified city, via Google Places. The rest are in nearby suburbs, have mismatched names, or can’t be found at all.

3.

Claude declined to recommend specific practices in most cities. With a 100.0% decline rate, Claude explicitly cited its inability to verify current information. The other three platforms recommended confidently — with no way for users to verify those recommendations either.

Study 1: Platform Comparison

PlatformAvg. RecommendationsVerification RateHedging RateDecline Rate
ChatGPT5.068.0%40.0%0.0%
Claude0.00.0%100.0%100.0%
Perplexity7.889.7%10.0%0.0%
Gemini3.966.7%80.0%0.0%

Results by City

Study 2

Description Verifiability

“Tell me about [specific Dental practice]. How long have they been in business? What services do they offer? What certifications do they have?”

1.

78.7% of AI-stated facts about Dental practices can't be verified. We extracted 1,345 specific factual claims from 79 AI descriptions of 20 practices, then graded each one against BBB records, state licensing boards, and company websites. Only 12.8% could be confirmed correct. The rest are either wrong or impossible to verify from public sources.

2.

Gemini was the least accurate (29.7%, 48 confirmed wrong). 65 total claims were provably incorrect across all platforms. Perplexity generated the most claims per business (42.7 on average). More data isn’t better when there’s no verified source to draw from.

3.

Ask two AI platforms the same question about the same business and they disagree 80.0% of the time. Across 20 fact comparisons, platforms gave different founding years, different owners, different employee counts for the same practice. 20 of those disagreements included at least one provably wrong answer.

Study 2: Platform Comparison

PlatformAvg. Claims / BusinessDecline RateAccuracyUnverifiableWrong
ChatGPT1720.0%69.7%601
Claude2.8100.0%100.0%120
Perplexity42.70.0%73.5%50116
Gemini44.710.5%29.7%48548

“Accuracy” = correct claims / (correct + incorrect + partially correct). Claims graded against BBB, state records, and company websites. “Unverifiable” = claims that could not be confirmed or denied from available public sources.

Examples: What AI Got Wrong

Specific claims that directly contradict verified sources (BBB records, state licensing boards, company websites).

PerplexityPonce Dental Studio
As of now, they have been in operation for approximately 17 years
Founded in 2009, so approximately 16 years in operation (as of 2025), not 17 years
PerplexityPonce Dental Studio
Buckhead location address is 3189 Maple Drive NE, Atlanta, GA 30305
Ground truth lists only one location; no Buckhead location at 3189 Maple Drive NE is mentioned or verified
PerplexityPonce Dental Studio
Buckhead location is positioned near Lenox Square and Phipps Plaza
No Buckhead location exists in the ground truth; this claim is based on a fabricated second location
GeminiPonce Dental Studio
Ponce Dental Studio opened around late 2020 or early 2021
Ground truth states the practice was founded in 2009, not late 2020 or early 2021.
GeminiPonce Dental Studio
The primary and founding dentist is Dr. Rachel Miller, DMD
Ground truth lists Dr. Farhad Frank Nia, Dr. Farid Toub, and Dr. Shahnaz Nia as the certified dentists. There is no mention of a Dr. Rachel Miller.
GeminiPonce Dental Studio
Dr. Rachel Miller earned her DMD from the Medical College of Georgia, now Augusta University Dental College of Georgia
Dr. Rachel Miller does not appear in the ground truth; the listed dentists are Dr. Farhad Frank Nia, Dr. Farid Toub, and Dr. Shahnaz Nia. This claim is entirely fabricated.
GeminiPonce Dental Studio
Dr. Miller pursues continuing education in cosmetic dentistry, dental implants, and clear aligners
Dr. Rachel Miller does not exist in the ground truth records. The claim about her continuing education cannot be verified and is based on a fabricated individual.
GeminiPonce Dental Studio
Dr. Miller maintains membership in the American Dental Association (ADA)
Dr. Rachel Miller does not appear in the ground truth. ADA membership for a non-existent staff member cannot be verified and is based on a fabricated individual.
GeminiPonce Dental Studio
Dr. Miller maintains membership in the Georgia Dental Association (GDA)
Dr. Rachel Miller does not appear in the ground truth. GDA membership for a non-existent staff member cannot be verified and is based on a fabricated individual.
GeminiAtlanta Dental Spa
Atlanta Dental Spa opened its doors in 2004
Founded year is listed as unknown in the verified ground truth; 2004 is an unverified fabrication

Same Business, Different Answers

When we asked each platform the same question about the same business, they often gave different answers. Here are side-by-side comparisons with the verified answer.

Dentistry of NashvilleNashville
Year Founded
ChatGPT
not stated
Claude
not stated
Perplexity
1919
Gemini
2014
Verified
1919
Belle Meade Family DentistryNashville
Year Founded
ChatGPT
not stated
Claude
not stated
Perplexity
1978
Gemini
1982
Verified
1975
Comfort Dental South BroadwayDenver
Address
ChatGPT
not stated
Claude
not stated
Perplexity
2780 S Broadway, Englewood, CO 80113
Gemini
2133 S Broadway, Denver, CO 80210
Verified
2780 S Broadway, Englewood, CO 80113
Comfort Dental East ColfaxDenver
Address
ChatGPT
not stated
Claude
not stated
Perplexity
5200 E Colfax Ave, Denver, CO 80220
Gemini
1550 N. Colorado Blvd, Denver, CO 80220
Verified
5200 E Colfax Ave, Denver, CO 80220
Chicago Loop DentistryChicago
Address
ChatGPT
not stated
Claude
not stated
Perplexity
25 E Washington St, Suite 1121, Chicago, IL 60602
Gemini
111 W Washington St, Chicago, IL 60602
Verified
25 E Washington St, Suite 1121, Chicago, IL 60602
Chicago Loop DentistryChicago
Owner/Founder
ChatGPT
not stated
Claude
not stated
Perplexity
Dr. Jessica Mehta
Gemini
Dr. Daniel A. Klein
Verified
Dr. Jessica Mehta
Mitchell Dental SpaChicago
Owner/Founder
ChatGPT
Dr. Margaret Mitchell
Claude
not stated
Perplexity
Dr. Margaret Mitchell, DDS
Gemini
Dr. Margaret Mitchell
Verified
Dr. Margaret Mitchell, DDS
Seattle Specialty DentistrySeattle
Address
ChatGPT
not stated
Claude
not stated
Perplexity
509 Olive Way, Suite 1438
Gemini
2100 1st Ave Ste 300, Seattle, WA 98121
Verified
509 Olive Way, Ste 1438, Seattle, WA 98101
Mill District DentalMinneapolis
Owner/Founder
ChatGPT
not stated
Claude
not stated
Perplexity
Dr. Anna Seime
Gemini
Dr. Michael Smith, DDS
Verified
Anna Seime

Across 20 fact comparisons where 2+ platforms stated an answer, platforms disagreed 80.0% of the time. 20 comparisons included at least one provably wrong answer.

Claims Per Business

How many factual claims each platform made when asked to describe a specific Dental practice.

BusinessCityChatGPTClaudePerplexityGemini
Ideal Dental UptownDallas2 / 16Declined39 / 52-
Ideal Dental White RockDallas13 / 20Declined31 / 3927 / 41
Ponce Dental StudioAtlantaDeclinedDeclined25 / 5429 / 35
Atlanta Dental SpaAtlanta14 / 27Declined27 / 3326 / 52
Comfort Dental South BroadwayDenver11 / 20Declined30 / 4527 / 51
Comfort Dental East ColfaxDenver3 / 18Declined20 / 2525 / 40
Arizona Biltmore DentistryPhoenix8 / 17Declined46 / 5248 / 61
Dental on CentralPhoenix1 / 18Declined11 / 1831 / 39
Chicago Loop DentistryChicago0 / 15Declined36 / 5127 / 37
Mitchell Dental SpaChicago10 / 18Declined52 / 6139 / 50
Dental Arts of BostonBoston0 / 19Declined38 / 4836 / 45
Boston DentalBoston0 / 23Declined16 / 18Declined
Dental Care SeattleSeattle0 / 17Declined15 / 2548 / 59
Seattle Specialty DentistrySeattle3 / 15Declined31 / 3750 / 58
Deering DentalMiami8 / 22Declined37 / 50Declined
North Miami Dental GroupMiamiDeclinedDeclined50 / 5723 / 42
Park Dental MinneapolisMinneapolis8 / 20Declined41 / 4533 / 44
Mill District DentalMinneapolisDeclinedDeclined35 / 4935 / 43
Dentistry of NashvilleNashvilleDeclinedDeclined19 / 2734 / 43
Belle Meade Family DentistryNashville7 / 20Declined57 / 6730 / 39

Bold number = specific claims. After slash = total claims including vague statements.

What This Means for Dental Practices

?

AI doesn’t agree on who you are

Only 15.6% of recommended Dental practices appeared on more than one platform. Which AI your customer uses determines which practicethey find.

!

Most of what AI says about you can’t be verified

78.7% of specific AI claims about Dental practices couldn't be confirmed or denied from any public source. 65 claims were confirmed wrong.

The gap is verified operational data

AI doesn’t lack information — it lacks verified information. When there’s no authoritative source, AI guesses. Structured data from systems-of-record is how it gets the answer right.

Full Methodology

Study 1: Recommendation Consistency

What is the best dental practice in [City], [State]? Please recommend specific practices and explain why you recommend them.

Asked in each of 10 cities. Each response parsed for business names, evidence cited, hedging language. Each business verified via Google Places API.

Study 2: Description Verifiability

Tell me about [Business Name], a dental practice in [City], [State]. How long have they been in business? What services do they offer? What certifications or specializations do their dentists have? What is their reputation? Please be as specific and detailed as possible.

20 verified Dental practices (2 per city, selected by Google review volume). Every factual claim extracted and categorized into 9 categories: founding year, services, certifications, location, reputation, staff, pricing, affiliations, other.

Each specific claim was then graded against ground truth collected from BBB profiles, state licensing boards, Google Places, and company websites. Claims were graded as correct, incorrect, partially correct, or unverifiable.

For the cross-platform disagreement analysis, structured facts (founding year, address, BBB rating, owner name, employee count) were extracted from each response and compared side-by-side. A disagreement is recorded when two or more platforms state different values for the same fact about the same business.

Platforms & Models

  • ChatGPT: gpt-4o
  • Claude: claude-sonnet-4-6
  • Perplexity: sonar-pro
  • Gemini: gemini-2.5-flash

Cities

Dallas, Texas · Atlanta, Georgia · Denver, Colorado · Phoenix, Arizona · Chicago, Illinois · Boston, Massachusetts · Seattle, Washington · Miami, Florida · Minneapolis, Minnesota · Nashville, Tennessee

Verification

Google Places API (Find Place from Text). Each recommended business was searched by name + city + state. Verified = found on Google Places with name match >= 50% and address in specified metro area.

Limitations

  • AI responses are non-deterministic. Running the same prompt twice may produce different results. This study captures a single snapshot per platform per city.
  • Google Places verification uses name + city text search. Businesses with different registered names or addresses in adjacent suburbs may be incorrectly flagged as unverified.
  • “Verification rate” measures whether the business exists on Google Places in the specified city, not whether it is the best recommendation.
  • Claim extraction uses AI to parse AI responses. Some claims may be miscategorized or split differently across platforms.
  • Claude declined to recommend specific practices in most cities, citing inability to verify current information. This is recorded as a decline, not a platform failure.

Data Access

Raw data, parsed responses, and verification results are available for download. Contact hello@usetruesignal.com for the full dataset.

Take control of how AI describes your Dental practice.

78.7% of what AI says about Dental practices in this study couldn't be verified from any public source. A TrustRecord replaces guesswork with verified operational data from your own systems-of-record.

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